Gifeelings…
Domino’s needed to find a new way to remain top-of-mind and drive penetration with millennials, who were becoming increasingly hard to find and communicate with. So they asked me and a handful of other designers to create a series of gifs to be published on their GIPHY channel for the public to like and share their love for pizza!
This little guy was a personal favourite amounst the interent folk, becoming the most shared GIF on GIPHY as for a time with over 100m views and one of the top gifs on Google itself! I still don’t quite belive it myself…
Here’s a lil’ vid about how they all went down!